Plummeting Demand

Crisis management & relaunch


Trailer manufacturer. Own rental fleet and service centres. Over 80% revenue decline in six months following onset of credit crisis. Credit insurers terminate cover creating serious continuity crisis. Part bankruptcy of subsidiaries and cost saving measures temporarily guarantee business survival. Financiers unwilling to partially write-off loans. Debt burden appears too big for descaled company to bear, calling into question its continuity. New capital necessary for survival.


General manager responsible for attracting new capital. Parties willing to invest provided debts are largely written off. Successful negotiations with creditors and financiers to provide discount on debt.


Management forced to file for bankruptcy following stalemate in negotiations. Support in relaunching the company with new investors.