Family business. Producer of traditional Dutch leisure products. A strong brand with Europe-wide sales. Aggressive investment policy causes problems. Subsequent turnover decline during credit crisis triggers record losses. Management fails to intervene in timely manner. Bankruptcy seems inevitable.
Advisor to shareholders (family) – ensure continuity of the brand and save as much of the business as possible. Approach and negotiate with parties at home and abroad for partial or total acquisition of the company.
Business activities taken over by foreign strategic partner. Brand survival guaranteed. Family’s wealth preserved.